The pandemic situation has improved, and while there are domestic movements within market, international travel is still largely restricted. However many people display interest in travel and are seeking inspiration for future travel plans.

Hence there is a need for STB to inspires and creates the anticipation for people to travel again. STB want to appeal to the wanderlust and imagination of both leisure and MICE travellers, to instill confidence and galvanise them to reimagine travel as they prepare to welcome them.